New Cinema Ltd. - Tel Aviv

39 Years running, Over 90 retail branches, 2,000 wholesale locations, a 10,000 sqm logistics center… and 1 movie theater.

New Cinema Group specializes in representing international brands in Israel and is the country’s biggest distributor of non-sports footwear as both a retailer and wholesaler.

The Group is currently the exclusive distributor of more than 20 global brands, including Hoka, Crocs, Hey Dude, Blundstone, Fjallraven, Igloo, and Ecoalf.

New Cinema Group runs wholesale activities for department stores, outdoor stores, boutiques, E-comm stores, and more!
Our 20+ experienced full-time field agents visit all our wholesale clients on a regular basis.

New Cinema Group owns over 90 retail stores throughout Israel under 6 different chains as well as online stores for  

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easy at-home shopping:
• WeShoes - Footwear for all the family.
• WeBags - Bags and suitcases.
• Shoofra - Boutique shoes and bags.
• Trek Market - Outdoor.
• HaMalbish - Workwear and safety.
• New Run - Sporting goods.

We are very active in social media, marketing, and visual merchandising activities, working with Israel leading PR agencies and prominent local influencers.
Above all, the Group has an outstanding track record of selecting strategic locations and building successful brand platforms.

Dedicated to sustainability, New Cinema Group’s logistics center is fitted with 500 MW PV panels, generating enough solar energy to power the entire business, including all of the retail stores, in a green, environmentally responsible way!
New Cinema Group is also committed to diversity hiring and is proud to have many women in senior management roles.