P.M.I. Trading & Enterprise Ltd. - Tel Aviv

PMI Ltd. Kids’ World, an internationally recognized name for trending children’s merchandise and toys, leading the market with winning high-volume, high-value lines for the hottest brands for kids.

For nearly 25 years, kids have been growing up with Pocket Money Items Ltd toys, stationery and collectibles. Starting with the SUPERGOAL line back in 1997, collectors’ stickers and albums with the coolest soccer teams and players, that very quickly became a hot trend, selling millions and millions of stickers every year.

That was a long time ago, but the coolness, the trends, the leading brands that kids want the most, these are what we know and what we do.

Our IMOJI line, with global exclusivity for Imoji products, turned into an epic success. Kids went crazy over the toys,  

Show more

suitcases, watches, pencil cases, collectibles and other products; they couldn’t keep their hands off them. PMI Ltd. grew to be an international name very quickly, receiving tons of media coverage and brand awareness around the world.

From a small family business founded by Boaz Dekel, PMI Ltd has grown under his lead into a recognized name when it comes to stuff that kids just need to get their hands on.

The Company’s operations are based on four central assets:

Worldwide merchandising rights, Development expertise, Manufacturing operations and capabilities, Broad global distribution
Our company has worldwide rights to manufacture, market and distribute our branded merchandise.
Licensed by all the major brands, we continue leading the market with winning lines.
Our widely successful FORTNITE line
Our Harry Potter collectibles and stationery, launched on a global level, are receiving a lot of media attention, even in the UK and the USA
Our Paw Patrol products are sold in more than 50 countries
Kids in Singapore, the UK and many other countries are going wild over Baby Shark stampers, stamper kits and games, plush coin purses
And who doesn’t love our Justice League stampers, or our WWE superstar key chains, and of course, the ever classic, Ninja Turtles products.


Count on us and our Development Department experts to pioneer launches of new lines:

We are bringing in some great new lines for more amazing brands- Peppa Pig, Space Jam New Legacy, Paw Patrol the Movie, Euro 2020, Friends, Nerf and more to come!

Our talented Development Team always places the emphasis on product authenticity and safety, products capturing the brand essence and enriching the child’s connection and interaction with the brand.
Our manufacturing operations in China are conducted in five cutting-edge plants that meet the most stringent standards for high quality and safety standards – including FDA and CE certification. Daily presence in the factories is maintained through our direct employees located in China.
Our distribution organization covers more than 100 countries through specialized distributors. Multi-channel distribution is conducted both online and in stores, wholesale or retail, and includes Amazon, Walmart, Target, CVS, and leading European and Asian retail and toy chains.
At PMI, we are one big family, each and every one of us here takes pride in our company, in our professionalism and our quality, in our dedication to bringing the newest, the best and the coolest products to the market.

PMI is held by the Dekel Family’s holding company- Ogayu Holdings Ltd- alongside its two sister companies:

PMI E-Commerce- working in synergy with PMI Ltd selling directly to consumers through online and mobile platforms.

PC Medical- managed by Guy Dekel, specializing in Wellness and Medical Innovation, and recently specializing in pandemic-related products.

Operating out of our offices in Tel Aviv, PMI has reached out to amazing distributors from every continent, bringing high volume sales of low-cost items, toys, stationery and collectibles, to kids around the world. Of course, this only happens when you believe in great quality like us. When you know how to build great, long-standing relations with manufacturing partners who, like family, are reliable and are the best at what they do.

Pocket Money Items, great stuff that kids want at prices that kids can afford!