FUGU - Tel Aviv

Approximately 20% of online shopping transactions are declined or abandoned during the payment stage. This is often due to a lack of information to validate the payment at the point of sale. FUGU offers a different solution, analyzing the payer's behavior after payment and only making decisions when real risk is present before shipment. 80 online stores are currently using FUGU, resulting in a 40% decrease in false declines and a 50% increase in fraud detection that was previously missed. As subscriptions and "buy now, pay later" models become more popular, payments are transformed into long-term relationships. Merchants can no longer depend on outdated risk assessments taken at the checkout page; instead, they need ongoing analysis throughout the transaction's life cycle, which is exactly the service FUGU provides.